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BRAND: OATLY

Oat milk has become one of the nation's most popular milk alternatives, captivating taste buds and hearts alike. This manifesto-style ad is aimed at milk drinkers ages 20-50 to break free from the chains of tradition and embrace the power of oats.

The Oat Milk
Manifesto

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The day begins with breakfast.

Fuel for the journey ahead.

A new day is on the horizon.

New opportunities, fresh ideas.

Your latte isn’t just a drink.

It’s a declaration.
Your bowl of cereal isn’t just a meal.

It’s a catalyst for change.

Forget tradition!

Ditch the cow!

Challenge the norm!

Feel good about your fuel.

Let your curiosity spark a movement.

Be milkurious.

Because breakfast is just the beginning.

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